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For example, if you’re a fan of a particular sports team, and they won their last game, you might hear audio content featuring more praise and cheering from the commentators; but if your team lost, the news returned may have a less emotional tone.
Audioburst isn’t there yet – it’s only beginning this process of understanding listener behavior.
segment within that show where that discussion took place.
(If you choose, you can then listen to the full show, as the content is linked to the source.) As the technology is further developed, its ability to understand consumers’ personal preferences will be improved.
While the startup is making its technology available across platforms – web, mobile, and one day, cars, it sees potential in the voice-powered smart device market, in particular.
It may also choose to generate revenue through more traditional methods, like sponsorships and promoted content.To make audio content searchable, the company pulls in millions of audio segments daily from now over 1,000 sources.While it’s not disclosing a full list of partners, if you look in its search results, you’ll find that it’s indexing the likes of Bloomberg Radio and some Fox radio programs, numerous radio stations, as well as a lot of podcasts, particularly in the tech space.Tel Aviv-based Audioburst, which also has staff in New York and Palo Alto, has been developing its technology for an audio search engine and content library over the past two years.The idea is that much of the information arising from daily news programs or topical podcasts – or even TV news – is not available in an organized, searchable fashion.